Playable
This project holds a special place in my portfolio, as it is the only one where I have spent years building, iterating, and truly growing alongside the work. More than a single deliverable, it is a reflection of my entire journey at Playable.
I joined Playable as a Graphic Designer at a pivotal moment: the brand was primed for a visual evolution, and I was handed the opportunity to help shape it. Taking on the role of Head of Design, I led the development of Playable's brand identity from the ground up, including the creation of comprehensive brand guidelines and, most notably, designing the logo itself.
My work spanned the full breadth of design disciplines, from digital to print media, with few boundaries on what I could explore and create. I took ownership of both external-facing and internal graphics, which brought me into close collaboration with multiple departments across the company, including HR, giving me a well-rounded understanding of how design serves an entire organisation.
What made this experience especially meaningful was the ability to see my work create real, measurable impact. The feedback loop between design decisions and audience response became one of my greatest learning tools, and it gave me a confidence in my craft that I carry into every project today.
Keeping that balance across 29 different pieces was its own kind of challenge. Each guide had to feel fresh while still being unmistakably Playable, which meant leaning heavily on the brand identity I had helped build. It was also very much a team effort, working closely with writers and the marketing team to make sure the design and content always felt like they belonged together.
Looking back, my time at Playable was more than a job. It was where I truly found my footing as a designer. I got to do things that many designers spend years waiting for the chance to do, shaping a brand identity, designing a logo, and seeing that work live and breathe across dozens of touchpoints. The scale of it still surprises me when I think about it.
But more than the volume of work, what I carry with me is how much it taught me. Every project, whether it was a single graphic or the 29th ebook in a series, pushed me to be more intentional, more consistent, and more confident in my decisions. Seeing real people respond to what I had made, and knowing it actually made a difference, gave me something no design course ever could.
I am deeply grateful for the trust Playable placed in me, and for the people I got to work with along the way. This chapter shaped not just my portfolio, but the way I think about design and its role in a bigger picture. I am excited to carry all of that into whatever comes next.
